Predatory or deceptive publishing involves publishers exploiting authors by charging fees for publication but failing to provide promised editorial and publishing services, like peer review, typical of legitimate publishers. These publishers often target researchers needing publications for academic appointments, promotions, or tenure.
Why does predatory publishing exist?
Predatory publishing came out of the emergence of online publishing, especially open access (OA). In the OA publishing business model, authors are charged fees for publication. This business model is not the problem. Many legitimate and prestigious publishers/journals run the business model successfully. What is problematic is that the predatory journals or publishers exist solely for collecting the funds (Article Publication Charges-APCs) without any commitment to publication ethics or integrity (text from guide on Predatory Publishing at Princeton).
Why You Should Avoid Predatory Publishers
Why Authors Fall for Predatory Journals:
Authors may unwittingly publish in predatory journals due to: